We’re delighted to see our Founding CEO, Liz Ashall-Payne’s, contribution to The Economist’s Technology Quarterly publication. Liz’s contribution, included in the article, ‘Apps interpreting data from wearable devices are helping people to live better’, discusses the appetite for digital health, and the quality of health and care apps that are available.
Liz flags that, while “Appetite for [health and wellness apps] is healthy, with around 5m app downloads per day”, “95% of those downloads will be deleted within 24 hours”.
ORCHA continually evaluates the quality of health and care apps, and Liz explores in the article how the maturation of the digital health market, and the introduction of new guidelines for health apps, is impacting the changing quality of such apps.
Access the full article on The Economist website here.
Daresbury, MAY 2, 2022 – With more than 86 million Americans already using a health or fitness app, digital health brings new possibilities for the healthcare industry.
Yet, in a field of 365,000 products, where the vast majority fall outside of existing regulations, such as the medical device regulations, federal laws and government guidance, there has been no clear way to determine if a product is safe to use. This is stopping the national adoption of digital health, particularly in the fields of condition management, clinical risk assessment and decision support.
The Organization for the Review of Care and Health Applications (ORCHA), today announce its involvement with a new U.S. framework for assessing digital health technologies, including mobile apps and web-based tools used by healthcare providers and consumers, led by The American College of Physicians (ACP), the American Telemedicine Association (ATA) and ORCHA.
The Digital Health Assessment Framework (DHAF) is intended to be an open framework, accessible for anyone to use, to support the adoption of high-quality digital health technologies and help healthcare professionals and patients make better-informed decisions about which digital health tools best suit their needs. The Framework includes components to assess privacy and security, clinical assurance and safety, and usability, and was crafted to support U.S.-specific guidelines, regulations and best practices for digital health technologies.
The American College of Physicians is launching a pilot test of a database of digital health tools reviewed against the new framework by ORCHA.
Commenting on the announcement, Tim Andrews, COO, ORCHA, said:
“Although it’s designed specifically for the needs and requirements of the US market, the Framework doesn’t try to reinvent the wheel. It recognizes and points to relevant existing US regulations, and applies several leading international standards and frameworks, ISO 82304-2 in Europe, Digital Technology Assessment Criteria (DTAC) and NICE evidence standards framework in the UK, and DiGA in Germany. We have already assessed a number of products against the framework, and look forward to supporting innovators and health providers to understand where their digital health inventory stands against the benchmark.”
For further information, please visit: us.orchahealth.com.
About ORCHA
ORCHA is the world’s number one software platform for delivering safe digital health. Healthcare providers, professionals and digital health developers in twelve countries use the ORCHA award-winning software platform to deliver digital health safely.
Its product range is built around a closed loop system, delivering the core infrastructure needed to introduce digital health safely, and the governance needed to manage risk. Products include assessment, digital health libraries, formularies, prescription tools and training.
It has completed over 17,000 assessments on 7,000 apps. Its business intelligence technology, matched with an expert team, assesses a product against security, privacy, accessibility and clinical assurance criteria, in a repeatable process, with unmatched speed and accuracy.
To ensure patient safety and professional fit and function remain at its forefront, ORCHA has appointed GP and digital health expert Tom Micklewright as Clinical Director to guide its team of clinical advisors and build an international community of clinical experts who are champions in digital health.
As Clinical Director, Dr Micklewright will head up a 13-strong, and growing, clinical team, representing a wide range of medical expertise across the system, including primary, secondary and tertiary care. The team’s role is to clinically assess the safety and effectiveness of digital health tools and to support the adoption of digital health amongst healthcare professionals through research, education, product development and clinical leadership.
Dr Micklewright has been supporting ORCHA as Primary Care Lead for the last eighteen months. He also works as a Cheshire-based GP, a digital health consultant and joins ORCHA from the online GP service Push Doctor, where he was recently Associate Medical Director. He said:
“As a GP working throughout the pandemic, I saw both innovations which scaled at a phenomenal pace and those that surprisingly struggled to get off of the ground. Digital transformation occurs when need, opportunity and simplicity converge and as a busy GP, simplicity is especially important. Finding time to learn about health tech and to become confident using it safely and effectively feels almost impossible, even though we’re all aware of the need and the opportunity: that’s the very gap that ORCHA is looking to close.”
Speaking about ORCHA’s focus on building its clinical team, founding CEO Liz Ashall-Payne, said:
“Clinicians are extremely valuable within digital health companies, for their clinical knowledge, academic background and their understanding of safety, risk, ethics and leadership. More importantly though, clinicians bring lived experience of working in healthcare within their speciality and professional group; this is vitally important to creating usable solutions and achieving digital transformation on the front-line.”
The clinical team spans the UK, with each member also working as a frontline healthcare professional. It will be further expanded over the next year, recruiting clinicians from additional medical disciplines and international health systems. Interested healthcare professionals are encouraged to monitor the careers page on the ORCHA website (https://careers.orchahealth.com).
Dr Micklewright has encouraged frontline clinicians to share their views on digital health at the frontline and the service ORCHA provides, adding that:
“In my view, digital health is our best opportunity for managing the demand and capacity challenges facing modern healthcare. I would therefore encourage healthcare practitioners, especially those who worry about technology and their own digital confidence, to come to digital health with a curious mind, the courage to look ahead and an optimism that by investing time today, we can create a better, more sustainable healthcare model for tomorrow.”
The UK’s first Digital Health Academy, aiming to help build a digital-ready frontline workforce, is now open to all health and care staff across the UK.
A survey from the Organisation for the Review of Care and Health Apps (ORCHA), reveals that whilst 65% of the public are open to trying digital health technologies, only a fraction of tools are recommended by health or care professionals. In total, amongst those using digital health, only a small proportion of recommendations came from healthcare professionals, with 17% of recommendations coming from GPs, 8% from hospital doctors, and 2% from nurses.*
The need to support a digitally ready workforce has been highlighted by the NHSX Readiness Plan and responds to the critical requirement to invest in developing front-line skills for digital health through professional development.
Currently, there is still no mandatory digital health training for health and care professionals, and the courses that frontline workers can attend are often scarcely available. In response to this need, ORCHA, with the support of universities and healthcare professionals, and with financial support from Boehringer Ingelheim, developed the Digital Health Academy, the foundation level modules of which will be freely available at orcha-academy.com and on the Health Education England NHS Learning Hub (learninghub.nhs.uk) at learninghub.nhs.uk/Catalogue/ORCHA.
The academy’s online training modules are designed specifically for frontline health and care professionals who want to use and recommend digital health tools but have been struggling to access the knowledge to do so safely.
The CPD-accredited Digital Health Academy programme includes:
Commenting on the academy’s resources, Dr Neil Ralph, Head of Health Education England Technology Enhanced Learning, said:
“COVID-19 accelerated the rapid adoption of digital health across health and care services and the need to embed digital health in the long term. We are delighted that ORCHA has contributed its Digital Health Academy foundation content to the Learning Hub and look forward to hosting new content in the future, further supporting health and care professionals in their roles.”
Learning about the value the Academy offers frontline staff, Boehringer Ingelheim committed to sponsor the foundation modules. This has enabled it to be opened up at no cost to health and care professionals. Commenting on this, Uday Bose, Managing Director at Boehringer Ingelheim UK & Ireland, said:
“There’s widespread recognition of the need for digital health training for frontline workers, with organisations from the King’s Fund to the Royal College of General Practitioners calling for it.** With six million people now waiting for elective care, and with first-class digital tools available which could support healthcare workers with many of the high volume and low complexity cases, the need to improve digital skills and digital confidence in the NHS has become critical. We felt the academy was a perfect way to address this very real need amongst frontline staff.”
Ahead of the launch, the academy has been introduced to professionals using the ORCHA digital health libraries and the reaction has been extremely positive:
Dr Michelle Webster, Chief Clinical Information Officer & Consultant Clinical Psychologist at Coventry and Warwickshire NHS Partnership Trust, said:
“The ORCHA Digital Health Academy has helped to demystify digital health, strengthen our clinicians’ digital skills and boost their confidence in using healthcare apps. The bite-sized modules are easy to follow, interesting and relevant and designed to flexibly fit around their busy jobs. I would highly recommend”.
Najia Qureshi, Director of Education and Professional Practice, British Dietetic Association, said:
“This is a really welcome resource for our members, who work across the NHS supporting patients with a wide range of health conditions. Innovation in healthcare is introducing new ways of working and is transforming patient care. This programme will help dietitians and other health and care professionals to develop the professional skills needed to confidently use and recommend the right digital health products – helping patients to benefit from digital healthcare”
Reviewing a foundation module course, Dr Joel Brown said:
“It takes quite a paradigm shift to move physicians away from seeing prescribing as an exclusively pharmaceutical enterprise. As medicine is increasingly digitised, clinicians need to take seriously the opportunity to prescribe digital health. The course by ORCHA, as part of their Digital Health Academy, makes this point brilliantly.”
ORCHA has created the infrastructure of the online training portal and designed courses, drawing on experience gained reviewing more than 17,000 health apps and operating health app libraries in 70% of NHS regions.
The team are anticipating training up to 50,000 healthcare staff in year one of the project, with all 630,000 NHS health and care professionals having the opportunity to improve their skills by 2031.
The Digital Health Academy foundational level has been made available through sponsorship support from Boehringer Ingelheim UK and Ireland.
*Digital Health in the UK: National Attitudes and Behavioural Research – ORCHA, July 2021 https://orchahealth.com/wp-content/uploads/2021/07/2107_ICS_Research_Report_2021_National_final.pdf
**Kings Fund: Digital healthcare – our position:
“Digital technologies are integral to many of the changes envisaged in the NHS long-term plan. Making a reality of these ambitions will require a stronger emphasis on engaging and upskilling the people who are expected to use digital technologies at all levels in the NHS, particularly clinicians.”
https://www.kingsfund.org.uk/projects/positions/digital-health-care
**Royal College of General Practitioners, The future role of remote consultations & patient ‘triage’ in General practice COVID-19 recovery: https://www.rcgp.org.uk/policy/general-practice-covid-19-recovery-consultations-patient-triage.aspx
About Health Education England
Our purpose as part of the NHS, is to work with partners to plan, recruit, educate and train the health workforce. Health Education England exists for one reason and one reason only: our vision is to help improve the quality of life and health and care services for the people of England by ensuring the workforce of today and tomorrow has the right skills, values and behaviours, in the right numbers, at the right time and in the right place. We are people centred, committed to the NHS Constitution, and driven by our values of responsibility, inclusiveness, fairness, and confidence.
Our goals are to deliver and reform education to produce the best possible future workforce; to transform the current workforce to meet tomorrow’s health and care needs; and ensure the quality of our education and training system.
About Boehringer Ingelheim
BOEHRINGER INGELHEIM IN THE UK
We are Boehringer Ingelheim – a different kind of pharmaceutical company.
Family-owned. Purpose-led. Innovation-driven: We serve mankind by improving health for people and animals.
Making new and better medicines for humans and animals is at the heart of what we do. Our mission is to create breakthrough therapies that change lives. Established in 1885, we have always been independent and family-owned, meaning we have the freedom to pursue our purpose – identifying health challenges of the future, and targeting areas of need where we can do the most good.
By working collaboratively, we accelerate the delivery of medical breakthroughs to transform the lives of patients now, and for generations to come.
In the UK we do this through scientific innovation – taking on the biggest challenges in medicine. We invest in sustainable healthcare – planning for the long term alongside the NHS and our partners in the veterinary world. We support digital transformation by partnering with innovators to drive healthcare improvements.
More information can be found at www.boehringer-ingelheim.co.uk
About ORCHA
The Organisation for the Review of Care and Health Apps (ORCHA) is the world’s leading, independent digital health evaluation and distribution organisation. It helps health and care organisations to deliver the right digital health apps, to the right people, at the right time. Its unique insight, assessment, and implementation services are improving the health of the population, the health of our health systems and the health of the health app ecosystem. ORCHA conducts reviews for government organisations across Europe, the Middle East, and Australasia. In the UK, ORCHA conducts reviews for NHS Digital and NHS providers in 70% of regions. NHS England is accelerating adoption across the NHS, placing ORCHA in its National Innovation Accelerator Programme. orchahealth.com