Campaign to reach over 100,000 people to help them stop smoking.
Situation
According to most recent statistics Adult smoking prevalence in England in 2021 was 14.4% The prevalence of current smokers was highest in the North-east at 14.8% but this has since dropped to 13.2% with the aim to continue to reduce this figure.
The purpose of the Humber and North Yorkshire Swap and Stop Campaign was to inspire new year quit attempts across all communities within the Humber and North Yorkshire ICB. The campaign name aligns with the localised campaign material used in hospitals across Humber and North Yorkshire, so it presented an opportunity to create a bridge between the stop smoking support offered by Trusts and within the community.
Solution
The Swap and Stop Campaign is an initiative designed to encourage individuals in the Humber and North Yorkshire region to stop smoking. Its primary objectives included.
Inspiring Quit Attempts – The campaign aimed to motivate individuals across communities within the ICB to make quit attempts during the month of January and onwards using digital health solutions such as apps.
Providing Information – The campaign seeks to educate individuals about effective methods to help them to think about quitting smoking. This includes digital resources, strategies and support that can assist someone on their journey.
Mood Benefits – The Swap and Stop Campaign underscores the positive impact that quitting smoking can have on mental health, particularly in reducing symptoms of anxiety and depression. This aspect highlights the holistic benefits beyond the physical benefits of stopping smoking.
Health Benefits – The campaign also aims to raise awareness about the various advantages associated with stop smoking. These benefits may include improved lung function, reduced risk of cardiovascular disease and the decreased likelihood of developing smoking related illnesses.
Call to Action
The main call to action of this campaign was for individuals in Humber and North Yorkshire who want to quit smoking to visit the Humber and North ORCHA Public Facing Library where we hosted the Swap and Stop Landing Page with a range of digital health apps for personalised guidance, progress tracking and community support.
Results
In January 2024 which was the first month that the campaign was launched we saw nearly 10,000 individuals access the Swap and Stop campaign landing page. Prior to January the most sessions the site had seen for a single month was just over 4000 showing the campaign has had a clear impact on site traffic/bringing people to the site.
Of the estimated 185,000 people across Humber and North Yorkshire who are smokers, 5% of those visited the campaign page in the first weeks of the campaigns launch.
62% of the apps downloaded in January were from the Swap and Stop campaign. The most downloaded app for January was the NHS Quit Smoking app followed by My Quit Route which had 52% of its overall downloads on the Humber and North Yorkshire site since the campaign went live.
By Combining messaging on the physical and emotional benefits to make a healthier choices around smoking with accessible resources such as digital health apps, the Swap and Stop Campaign has empowered individuals to take proactive steps towards a smoke – free lifestyle.
Stop Smoking – Humber & North Yorkshire (hnyhealthapps.co.uk)
Unveiling the ORCHA India Data Protection Badge: Setting New Standards in Digital Health
ORCHA, in collaboration with Alpha MD, is delighted to unveil the ORCHA India Data Protection Mark (OIDPM). This innovative badge marks a significant milestone in the response to the Indian Digital Personal Data Protection Act 2023, setting new benchmarks for data protection and compliance within the healthcare and technology industries in India.
The OIDPM is focused on ensuring the highest levels of data protection in digital health solutions. Developed in alignment with the Digital Personal Data Protection Act 2023, the assessment, badge and certificate offers a comprehensive framework for evaluating and demonstrating compliance with these stringent data protection regulations.
It provides innovators with a clear and standardised mechanism for assessing and showcasing data protection compliance, building trust among users, healthcare professionals, and regulatory bodies alike. This supports new opportunities for market growth, collaboration, and recognition within the digital health ecosystem.
Are you ready to be at the forefront of revolutionizing cancer services digitally?
If you’re a trailblazer in NHS cancer services or a digital innovator with a solution geared towards enhancing the care of patient’s affected by cancer, you’re in for an exciting opportunity!
ORCHA is on the lookout for visionary partners who want to lead the charge in crafting ground breaking digital models for cancer care using health apps. Our journey has already seen us collaborate with some of the most forward-thinking companies, shaping our ORCHA formularies and health app libraries. Now, we’re joined forces with national cancer organizations and gearing up to create something truly MASSIVE.
Whether you’re a creative mind behind an app designed for patients impacted by cancer or a leader within an NHS cancer service, we want YOU to be part of this transformative venture. Reach out now for more information on how you can get involved and be a driving force in shaping the future of cancer care!
Leaders in Digital Health Join Forces to Introduce Groundbreaking Products
ORCHA, the Organisation for the Review of Health and Care Apps, and Alpha MD, a leading player in healthcare innovation, are proud to announce a strategic partnership aimed at shaping and supporting digital health delivery in India. The collaboration will kick off with the launch of the ORCHA India Data Protection Mark (OIDPM), the first in a series of pioneering products set to transform the landscape of digital health in India.
Digital health is at the forefront of the healthcare revolution, providing innovative solutions that have the power to redefine patient care and outcomes. However, to fully harness the potential of these technologies, trust and compliance are paramount. The OIDPM, a brainchild of the ORCHA-Alpha MD partnership, is specifically designed to address these critical aspects.
The OIDPM is an introductory assessment that evaluates digital health products against over 100 review points, ensuring compliance with the Digital Personal Data Protection Act 2023. This rapid, independent, and objective assessment provides digital health innovators with a clear understanding of their product’s compliance status. Successful assessment will grant innovators an approved badge that opens doors to inclusion in the ORCHA Alpha MD compliance portal.
Key benefits of the ORCHA Alpha MD Partnership:
Quote from Liz Ashall-Payne, CEO, ORCHA:
“As leaders in digital health, ORCHA is excited to partner with Alpha MD to set a new gold standard in healthcare technology standards for India. The ORCHA India Data Protection Mark (OIDPM) signifies our commitment to robust data protection and excellence, positioning Indian healthcare apps for global recognition.”
Quote from Jiggs Barasara, CEO, Alpha MD
“The Alpha MD and ORCHA partnership is pivotal, fortifying Indian healthcare apps for the evolving landscape of healthcare technology standards. This strategic partnership ensures robust data protection and positions these applications for global recognition, setting the gold standard for India’s health ecosystem.”
Quote from Harjinder Kang, His Majesty’s Trade Commissioner for South Asia and Deputy High Commissioner for Western India
“Digital health and technology is evidently transforming health care across the globe. Data protection and compliance are pivotal to the success of this new reality and I’m delighted to see UK-based ORCHA and India-based Alpha MD coming together for shaping, protecting and revolutionising digital health delivery in India. My best wishes to both companies as they fortify health care systems and enhance UK-India partnership.”
Contact:
Fiona Costello, SVP Assurance Services, ORCHA – Fiona.costello@orchahealth.com
Nishi Sharma, AVP Digital Governance, Alpha MD – Nishi.sharma@alphamd.com
About ORCHA
ORCHA is a global leader in digital health technology assurance and activation, helping healthcare professionals, commissioners, and the public to discover health apps that can make a positive impact on health outcomes. The ORCHA Assure platform is used by organisations around the world to support the identification, assurance and implementation of safe and effective digital health technologies.
About Alpha MD
Alpha MD delivers cutting-edge products that empower patients, caregivers, and stakeholders in their healthcare journey. Our diverse range of offerings also supports companies in navigating the complex healthcare and life sciences landscape, fostering advancements in India and beyond.